Planning to grow your business or already working across borders? Then you already know the pressure to stand out and truly connect with your audience. Language plays a bigger role than you might think. This isn’t about running your copy through Google Translate. It’s about professional translation that drives results.
In this blog, we’re diving into key global studies that show exactly how well-crafted translations increase your sales, reduce costs and help your business grow.
Why Brands That Translate Sell More
According to CSA Research, 76% of online shoppers prefer to buy products with information in their own language, and 40% never purchase from websites that are not in their native language.
That means brands without localized content miss out on nearly half of potential customers.
More Languages, More Conversions: What the Numbers Say
The “Can’t Read, Won’t Buy – B2C” report by CSA Research highlights key insights about language preferences and their impact on sales:
- 76% of online shoppers prefer product information in their own language
- 75% are more likely to make repeat purchases when customer support is in their native language
- 65% prefer content in their own language, even if it’s not perfect
- 67% tolerate mixed languages on a website
- 66% use machine translation when native content isn’t available
How Much Are You Losing without Localization?
A lack of localization causes businesses to lose up to 40% of potential opportunities. Limiting your content to a single language restricts your market reach and directly impacts revenue growth.
Translations Save Money and Drive Growth
Professional translation is a strategic move – not just for expanding your reach but also for improving operations and long-term customer value.
When content is accurately translated, customers better understand the product, reducing returns, misunderstandings and customer service issues. Satisfied users are more likely to stick around and spend more over time.
In fact, businesses offering customer support in a customer’s native language see 75% more repeat purchases (CSA Research B2C Series).
On the financial side, companies that invest in professional translations:
- are 1.5 times more likely to increase total revenue (CSA Research, 2020)
- are 2.5 times more likely to expand globally when translating into 5 or more languages (CSA Research, 2020)
Final Thoughts: Why Investing in Professional Translation Pays Off
Professional translations are essential for business success. They directly impact sales, customer satisfaction and operational efficiency. If you haven’t localized your content yet, now is the time to see translation as a smart investment in growth.
Don’t miss out on global opportunities – get in touch with our expert translators today and start connecting with customers in their own language!
Contact us now to learn how we can help your brand go global.
