{"id":5551,"date":"2018-09-18T07:04:48","date_gmt":"2018-09-18T05:04:48","guid":{"rendered":"https:\/\/www.sinonim.hr\/?p=5551"},"modified":"2020-05-18T14:01:13","modified_gmt":"2020-05-18T13:01:13","slug":"your-brand-what-consumers-think-of-you","status":"publish","type":"post","link":"https:\/\/www.sinonim.hr\/en_us\/your-brand-what-consumers-think-of-you\/","title":{"rendered":"Your Brand - What Consumers Think of You"},"content":{"rendered":"

In recent years, marketing strategies and tactics have changed significantly due to the emergence of new media and technologies as well as changes in consumers' consciousness, but one term is likely to always hold the first place in every good marketing strategy \u2013 your brand<\/em>.<\/p>\n

What is a brand<\/em>?<\/strong><\/h2>\n

Short and simple, a brand<\/em> is how consumers see you, because it represents your promise that you're going to solve their problems in the best possible way, that you are here for them and that their benefit is of the utmost importance. In the end, you need to create common ground with your consumers \u2013 do you have the same moral principles, are you building a better world together, or giving a joint contribution? Why you? Why Coca-Cola and not Pepsi?<\/p>\n

A study<\/a> from Baylor College of Medicine in Texas has shown that respondents actually prefer the flavor of Pepsi or the flavor of a generic cola brand if they do not know what they are drinking, but they all say that they prefer Coca-Cola. The scientists used magnetic resonance to monitor the behavior of brain centers while the respondents were still and then while they were drinking the offered drinks. On the tape, it was evident that the respondents, while not knowing which brand<\/em> they were consuming, enjoyed the Pepsi flavor more. When the respondents were told that they were drinking Coca-Cola, though this was not true, brain parts of the respondents automatically \"replaced\" the actual sense with the perceived one and they \"forced themselves\" to like the taste of the original Coca-Cola better.<\/p>\n

In this example, we can see the strength of the brand<\/em> and what kind of a reaction it can trigger among consumers. Family is at the center of Coca-Cola's story, they created Santa Claus and when we hear the sound of Coca-Cola's commercials and the Christmas truck, this reminds us that the time of family gatherings, gifts and Christmas decorations is slowly approaching. Don't you feel closer to the company when you see a family smiling around the table with food, laughter and the irreplaceable Coca-Cola bottle?<\/p>\n