{"id":11969,"date":"2026-07-24T13:32:09","date_gmt":"2026-07-24T11:32:09","guid":{"rendered":"https:\/\/www.sinonim.hr\/?p=11969"},"modified":"2026-07-27T10:12:19","modified_gmt":"2026-07-27T08:12:19","slug":"multilingual-real-estate-marketing","status":"publish","type":"post","link":"https:\/\/www.sinonim.hr\/en_us\/multilingual-real-estate-marketing\/","title":{"rendered":"Multilingual Real Estate Marketing: Reach More Foreign Buyers"},"content":{"rendered":"

As Croatia\u2019s real estate market goes through a challenging period, multilingual real estate marketing is becoming essential for agencies wanting to maintain sales. Prices remain at record highs, but the number of transactions is falling sharply. In 2025, a total of 88,395 property sales were completed, representing a 21.7% decline compared with the previous year.<\/p>\n\n\n\n

The most vulnerable segment? The most profitable one. Foreign buyers, who account for more than 35% of all transactions in Croatia\u2019s coastal counties, have significantly reduced their activity. The number of international buyers on the coast fell by more than 22%, while sales of houses and villas declined by between 20% and 26%.<\/strong><\/p>\n\n\n\n

At the same time, competition is increasing. The number of registered real estate agencies rose from 1,174 in 2024 to more than 1,510 in 2025.<\/p>\n\n\n\n

The numbers are unforgiving: more agencies, fewer buyers. If your agency is still relying on the same tactics from five years ago without investing in multilingual real estate marketing<\/strong>, it is gradually losing the battle for the most valuable segment of the market.<\/p>\n\n\n\n

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Why Traditional Listing Portals Are No Longer Enough<\/strong><\/h2>\n\n\n\n

Most agencies still pour their budgets into platforms such as Nju\u0161kalo<\/a><\/em>. The problem is that you become just one of thousands of advertisers, often promoting the same property as three other agencies, while the platform continues to raise its prices for business users year after year.<\/p>\n\n\n\n

Now imagine a foreign investor planning to spend 500,000 \u20ac or more. They are unlikely to choose an agency through a classifieds platform that also sells used cars. They are looking for someone who inspires trust and who communicates with them in their native language.<\/p>\n\n\n\n

Passively waiting for such a buyer to find you by chance no longer works. You need a proactive strategy <\/a>that reaches out to the buyer, rather than expecting the buyer to come to you.<\/p>\n\n\n\n

The Property-Buying Process Now Begins Online<\/strong><\/h2>\n\n\n\n

A foreign buyer\u2019s journey to your property almost always starts in front of a screen:<\/p>\n\n\n\n