{"id":11830,"date":"2026-05-12T11:47:23","date_gmt":"2026-05-12T09:47:23","guid":{"rendered":"https:\/\/www.sinonim.hr\/?p=11830"},"modified":"2026-05-21T14:42:52","modified_gmt":"2026-05-21T12:42:52","slug":"sinonim-alert-i-hp-prica-o-uspjesnoj-suradnji","status":"publish","type":"post","link":"https:\/\/www.sinonim.hr\/en_us\/sinonim-alert-i-hp-prica-o-uspjesnoj-suradnji\/","title":{"rendered":"Sinonim, Alert i HP: pri\u010da o uspje\u0161noj suradnji"},"content":{"rendered":"<h2 class=\"wp-block-heading\">O klijentu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ovaj projekt spajao je dva prepoznata imena u svijetu poslovanja (Alert i HP), a Sinonim je u cijeloj pri\u010di djelovao kao \u201etihi partner\u201c koji je osiguravao da komunikacija na hrvatskom tr\u017ei\u0161tu bude besprijekorna.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/alert.hr\" target=\"_blank\" rel=\"noreferrer noopener\">Alert<\/a> je jedna od vode\u0107ih i najnagra\u0111ivanijih <em>full-service<\/em> marketin\u0161kih agencija u Hrvatskoj. Poznati su po integriranim komunikacijskim strategijama, digitalnom marketingu i organizaciji doga\u0111anja. Alert postavlja visoke standarde u industriji te sura\u0111uje s premium brendovima koji tra\u017ee vrhunsku kreativnu i strate\u0161ku podr\u0161ku.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.hp.com\/gb-en\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Hewlett<\/a><a href=\"https:\/\/www.hp.com\/gb-en\/home.html\">-Packard (HP)<\/a> ne treba posebno predstavljanje \u2013 rije\u010d je o globalnom tehnolo\u0161kom lideru \u010dija vizija nadilazi samu prodaju hardvera. Od osobnih ra\u010dunala i radnih stanica do naprednih rje\u0161enja za ispis, HP stvara tehnologiju koja pobolj\u0161ava svakodnevni \u017eivot korisnika diljem svijeta.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">O projektu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rije\u010d je o vi\u0161egodi\u0161njoj suradnji s marketin\u0161kom agencijom Alert, usmjerenoj na razli\u010dite tekstove vezane uz proizvode tvrtke HP. Na\u0161 zadatak obuhva\u0107ao je \u0161irok raspon formata \u2013 od promotivnih plakata i bannera, pa sve do newslettera i bro\u0161ura. Radom na ovim materijalima detaljno smo upoznali asortiman klijenta; sada znamo sve o pisa\u010dima, ispisnim ulo\u0161cima i drugim proizvodima. Projekt je bio specifi\u010dan po kratkim rokovima te tekstovima koji su tehni\u010dki i kreativno zahtjevni zbog strogog korporativnog \u017eargona. Od nas se tra\u017eila vrhunska kvaliteta prijevoda, a kada je bila rije\u010d o marketin\u0161kim sloganima, i razina kreativnosti ravna onoj marketin\u0161kog stru\u010dnjaka.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Izazov<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Raditi za agenciju (Alert) koja zastupa globalnog diva (HP) zna\u010dilo je da nije bilo mjesta za pogre\u0161ke. Glavni izazovi s kojima smo se susretali bili su:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Spoj in\u017eenjerstva i emocije:<\/strong> HP-ovi tekstovi su hibridni. S jedne strane imali smo stroge tehni\u010dke specifikacije (brzina ispisa, vrste tonera, sigurnosne zna\u010dajke), a s druge strane marketin\u0161ki copy koji mora inspirirati kupca. Izazov je bio zadr\u017eati to\u010dnost, a ne zvu\u010dati \u201erobotski\u201c i suhoparno.<\/li>\n\n\n\n<li><strong>Agencijski tempo (rokovi):<\/strong> Alert vodi dinami\u010dne kampanje i o\u010dekuje brzu reakciju, bez kompromisa na kvaliteti.<\/li>\n\n\n\n<li><strong>Kreativna transkreacija:<\/strong> marketin\u0161ki slogani na engleskom \u010desto koriste igru rije\u010di. Na\u0161 zadatak nije bio samo prevesti rije\u010di, ve\u0107 prenijeti utjecaj poruke na hrvatsku publiku, zadr\u017eavaju\u0107i ton koji HP njeguje globalno.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-1024x538.png\" alt=\"alert, sinonim, prijevod, marketing, lokalizacija, prevoditeljska agencija\" class=\"wp-image-11819\" srcset=\"https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-1024x538.png 1024w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-300x158.png 300w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-768x403.png 768w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-1536x806.png 1536w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-2048x1075.png 2048w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-18x9.png 18w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-24x13.png 24w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-36x19.png 36w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-48x25.png 48w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual.png 2400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Klju\u010dan spoj za prijevod marketin\u0161kih materijala HP-a.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Rje\u0161enje<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kako bismo odgovorili na visoke standarde Alerta i HP-a, razvili smo specifi\u010dan proces rada.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Namjenski tim stru\u010dnjaka:<\/strong> na ovom projektu radili su isklju\u010divo prevoditelji specijalizirani za IT i tehnolo\u0161ki sektor, koji su istovremeno imali \u201e\u017eicu\u201c za marketing i <a href=\"https:\/\/www.sinonim.hr\/en_us\/istine-i-lazi-o-copywritingu\/\" target=\"_blank\" rel=\"noreferrer noopener\">copywriting<\/a>.<\/li>\n\n\n\n<li><strong>Terminolo\u0161ka dosljednost:<\/strong> odr\u017eavali smo strogu bazu pojmova kako bismo osigurali da se specifi\u010dni HP-ovi nazivi tehnologija uvijek prevode identi\u010dno i u skladu s korporativnim smjernicama.<\/li>\n\n\n\n<li><strong>Brzina i fleksibilnost:<\/strong> prilagodili smo se agencijskom na\u010dinu rada, omogu\u0107uju\u0107i brzu obradu teksta kako bi kampanje bile lansirane na vrijeme.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-2-1024x538.png\" alt=\"alert, sinonim, prijevod, marketing, lokalizacija, prevoditeljska agencija\" class=\"wp-image-11818\" srcset=\"https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-2-1024x538.png 1024w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-2-300x158.png 300w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-2-768x403.png 768w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-2-1536x806.png 1536w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-2-2048x1075.png 2048w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-2-18x9.png 18w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-2-24x13.png 24w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-2-36x19.png 36w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-2-48x25.png 48w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_hrvatski_vizual-2.png 2400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">7 klju\u010dnih elemenata uspje\u0161nog prijevoda.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161 uspjeh najbolje potvr\u0111uje dugogodi\u0161nje povjerenje i kontinuirana suradnja koju smo ostvarili s agencijom Alert na ovako opse\u017enom i zahtjevnom projektu. Jasnim i uvjerljivim prijevodima pomogli smo iskomunicirati vrijednost originalnih HP proizvoda krajnjim korisnicima, osiguravaju\u0107i pritom besprijekoran komunikacijski stil brenda zahvaljuju\u0107i kojem je HP na hrvatskom zvu\u010dao jednako profesionalno, inovativno i pouzdano kao i na globalnom tr\u017ei\u0161tu.<\/p>","protected":false},"excerpt":{"rendered":"<p>O klijentu Ovaj projekt spajao je dva prepoznata imena u svijetu poslovanja (Alert i HP), a Sinonim je u cijeloj pri\u010di djelovao kao \u201etihi partner\u201c koji je osiguravao da komunikacija na hrvatskom tr\u017ei\u0161tu bude besprijekorna. O projektu Rije\u010d je o vi\u0161egodi\u0161njoj suradnji s marketin\u0161kom agencijom Alert, usmjerenoj na razli\u010dite tekstove vezane uz proizvode tvrtke HP. [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":11836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1009],"tags":[1581,1374,1582,43,28,15,1583,39,32,1584],"class_list":["post-11830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-alert","tag-case-study","tag-hp","tag-prevodenje","tag-prevoditelj","tag-prevoditeljska-agencija","tag-prevoditeljski-projekti","tag-prijevod","tag-sinonim","tag-suradnja"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinonim, Alert i HP: pri\u010da o uspje\u0161noj suradnji |<\/title>\n<meta name=\"description\" content=\"Uspje\u0161na suradnja na relaciji Alert, Sinonim i HP. 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