{"id":11817,"date":"2026-05-12T11:20:41","date_gmt":"2026-05-12T09:20:41","guid":{"rendered":"https:\/\/www.sinonim.hr\/?p=11817"},"modified":"2026-05-21T14:44:05","modified_gmt":"2026-05-21T12:44:05","slug":"sinonim-alert-and-hp-a-story-of-a-successful-partnership","status":"publish","type":"post","link":"https:\/\/www.sinonim.hr\/en_us\/sinonim-alert-and-hp-a-story-of-a-successful-partnership\/","title":{"rendered":"Sinonim, Alert and HP: A Story of a Successful Partnership"},"content":{"rendered":"<h2>About the client<\/h2>\n\n\n\n<p>This project brought together two well-known names in the business world (Alert and HP), while Sinonim played the role of a \u201csilent partner,\u201d making sure all communication on the Croatian market was flawless.<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/alert.hr\" target=\"_blank\" rel=\"noreferrer noopener\">Alert<\/a> is one of the leading and most awarded full-service marketing agencies in Croatia. They are known for integrated communication strategies, digital marketing and event organization. Alert sets high industry standards and works with premium brands that expect top-tier creative and strategic support.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.hp.com\/gb-en\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Hewlett<\/a><a href=\"https:\/\/www.hp.com\/gb-en\/home.html\">-Packard (HP)<\/a> needs no introduction \u2013 it is a global technology leader whose vision goes far beyond hardware sales. From personal computers and workstations to advanced printing solutions, HP creates technology that improves everyday life for users around the world<\/li>\n<\/ul>\n\n\n\n<h2>About the project<\/h2>\n\n\n\n<p>This was a long-term collaboration with the marketing agency Alert, focused on a wide range of HP product-related content. Our work covered multiple formats \u2013 from promotional posters and banners to newsletters and brochures. By working on these materials, we gained in-depth knowledge of the client\u2019s portfolio; we now know everything about printers, cartridges and related products. The project stood out for its tight deadlines and texts that were both technically and creatively demanding due to strict corporate language. Top-quality translation was required at all times and when it came to marketing slogans, creativity on par with a marketing professional was essential.<\/p>\n\n\n\n<h2>The challenge<\/h2>\n\n\n\n<p>Working for an agency (Alert) representing a global giant (HP) meant there was no room for error. The main challenges included:<\/p>\n\n\n\n<ol>\n<li><strong>Blending engineering and emotion: <\/strong>HP texts are hybrid. On one side, there are strict technical specifications (print speed, toner types and security features), and on the other, marketing copy that must inspire the customer. The challenge was to maintain accuracy without sounding robotic or dry.<\/li>\n\n\n\n<li><strong>Agency pace (deadlines): <\/strong>Alert runs fast-moving campaigns and expects quick turnaround without compromising quality.<\/li>\n\n\n\n<li><strong>Creative transcreation: <\/strong>English marketing slogans often rely on wordplay. Our task was not just to translate words but to convey the impact of the message to the Croatian audience while preserving HP\u2019s global tone of voice.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-1024x538.png\" alt=\"translation, marketing, sinonim alert, translation agency, HP\" class=\"wp-image-11824\" srcset=\"https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-1024x538.png 1024w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-300x158.png 300w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-768x403.png 768w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-1536x806.png 1536w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-2048x1075.png 2048w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-18x9.png 18w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-24x13.png 24w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-36x19.png 36w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-48x25.png 48w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual.png 2400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The key combination for translating HP's marketing materials.<\/figcaption><\/figure>\n\n\n\n<h2>The solution<\/h2>\n\n\n\n<p>To meet the high standards of Alert and HP, we developed a tailored workflow.<\/p>\n\n\n\n<ul>\n<li><strong>Dedicated expert team: <\/strong>Only translators specialized in IT and the tech sector worked on this project, with a strong sense for marketing and <a href=\"https:\/\/www.sinonim.hr\/en_us\/busting-myths-about-copywriting-what-is-it-actually\/\" target=\"_blank\" rel=\"noreferrer noopener\">copywriting<\/a>.<\/li>\n\n\n\n<li><strong>Terminology consistency: <\/strong>We maintained a strict terminology database to ensure that HP-specific technology names were always translated consistently and in line with corporate guidelines.<\/li>\n\n\n\n<li><strong>Speed and flexibility: <\/strong>We adapted to the agency workflow, enabling fast turnaround so campaigns could launch on time.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-2-1024x538.png\" alt=\"marketing, localization, translation, translation agency, sinonim alert\" class=\"wp-image-11825\" width=\"840\" height=\"441\" srcset=\"https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-2-1024x538.png 1024w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-2-300x158.png 300w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-2-768x403.png 768w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-2-1536x806.png 1536w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-2-2048x1075.png 2048w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-2-18x9.png 18w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-2-24x13.png 24w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-2-36x19.png 36w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-2-48x25.png 48w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2026\/05\/ALERT-I-HP_engleski_vizual-2.png 2400w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><figcaption class=\"wp-element-caption\">The 7 key elements of a successful translation.<\/figcaption><\/figure>\n\n\n\n<h2>The result<\/h2>\n\n\n\n<p>Our success is best reflected in the long-standing trust and ongoing collaboration we built with Alert on such a large and demanding project. Through clear and compelling translations, we helped communicate the value of original HP products to end users, while ensuring a flawless brand voice that made HP sound just as professional, innovative and reliable in Croatian as it does on the global market.<\/p>","protected":false},"excerpt":{"rendered":"<p>About the client This project brought together two well-known names in the business world (Alert and HP), while Sinonim played the role of a \u201csilent partner,\u201d making sure all communication on the Croatian market was flawless. About the project This was a long-term collaboration with the marketing agency Alert, focused on a wide range of [&hellip;]<\/p>","protected":false},"author":26,"featured_media":11836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1010],"tags":[1581,376,1582,32,68,74],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sinonim, Alert and HP: A Story of a Successful Partnership |<\/title>\n<meta name=\"description\" content=\"A successful partnership between Sinonim, Alert and HP. 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