{"id":11103,"date":"2025-06-18T12:25:27","date_gmt":"2025-06-18T10:25:27","guid":{"rendered":"https:\/\/www.sinonim.hr\/?p=11103"},"modified":"2025-06-23T12:28:05","modified_gmt":"2025-06-23T10:28:05","slug":"professional-translations-increase-sales","status":"publish","type":"post","link":"https:\/\/www.sinonim.hr\/en_us\/professional-translations-increase-sales\/","title":{"rendered":"Want to Sell More Globally? See How Professional Translations Boost Sales \u2013 with Real Numbers"},"content":{"rendered":"<p>Planning to grow your business or already working across borders? Then you already know the pressure to stand out and truly connect with your audience. Language plays a bigger role than you might think. This isn\u2019t about running your copy through Google Translate. It\u2019s about professional translation that drives results.<\/p>\n\n\n\n<p>In this blog, we\u2019re diving into <strong>key global studies<\/strong> that show exactly how well-crafted translations increase your sales, reduce costs and help your business grow.<\/p>\n\n\n\n<h2><strong>Why Brands That Translate Sell More<\/strong><\/h2>\n\n\n\n<p>According to CSA Research, 76% of online shoppers prefer to buy products with information in their own language, and 40% never purchase from websites that are not in their native language.<\/p>\n\n\n\n<p>That means <strong>brands without localized content miss out on nearly half of potential customers.<\/strong><\/p>\n\n\n\n<h3><strong>More Languages, More Conversions: What the Numbers Say<\/strong><\/h3>\n\n\n\n<p>The \u201cCan\u2019t Read, Won\u2019t Buy \u2013 B2C\u201d report by CSA Research highlights key insights about language preferences and their impact on sales:<\/p>\n\n\n\n<ul>\n<li>76% of online shoppers prefer product information in their own language<br><br><\/li>\n\n\n\n<li>75% are more likely to make repeat purchases when customer support is in their native language<br><br><\/li>\n\n\n\n<li>65% prefer content in their own language, even if it\u2019s not perfect<br><br><\/li>\n\n\n\n<li>67% tolerate mixed languages on a website<br><br><\/li>\n\n\n\n<li>66% use machine translation when native content isn\u2019t available<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/10-1024x538.png\" alt=\"Visual showing how professional translations impact online sales: 76% of consumers prefer product info in their own language, 65% accept imperfect translations, and 40% won\u2019t buy from non-native websites.\" class=\"wp-image-11108\" srcset=\"https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/10-1024x538.png 1024w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/10-300x158.png 300w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/10-768x403.png 768w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/10-18x9.png 18w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/10-24x13.png 24w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/10-36x19.png 36w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/10-48x25.png 48w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/10.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3><strong>How Much Are You Losing without Localization?<\/strong><\/h3>\n\n\n\n<p>A lack of localization causes businesses to <strong>lose up to 40% of potential opportunities<\/strong>. Limiting your content to a single language restricts your market reach and directly impacts revenue growth.<\/p>\n\n\n\n<h2><strong>Translations Save Money and Drive Growth<\/strong><\/h2>\n\n\n\n<p>Professional translation is a strategic move \u2013 not just for expanding your reach but also for improving operations and long-term customer value.<\/p>\n\n\n\n<p>When content is accurately translated, customers better understand the product, reducing returns, misunderstandings and customer service issues. Satisfied users are more likely to stick around and spend more over time.<\/p>\n\n\n\n<p>In fact, businesses offering customer support in a customer\u2019s native language see 75% more repeat purchases (<a href=\"https:\/\/csa-research.com\/Featured-Content\/For-Global-Enterprises\/Global-Growth\/CRWB-Series\/CRWB-B2C\" target=\"_blank\" rel=\"noreferrer noopener\">CSA Research B2C Series<\/a>).<\/p>\n\n\n\n<p>On the financial side, companies that invest in professional translations:<\/p>\n\n\n\n<ul>\n<li>are 1.5 times more likely to increase total revenue (<a href=\"https:\/\/csa-research.com\/Blogs-Events\/CSA-in-the-Media\/Press-Releases\/Fortune-500-Companies-that-Invest-in-Translation-Report-Higher-Revenue\" target=\"_blank\" rel=\"noreferrer noopener\">CSA Research, 2020<\/a>)<br><\/li>\n\n\n\n<li>are 2.5 times more likely to expand globally when translating into 5 or more languages (<a href=\"https:\/\/csa-research.com\/Blogs-Events\/CSA-in-the-Media\/Press-Releases\/Fortune-500-Companies-that-Invest-in-Translation-Report-Higher-Revenue\" target=\"_blank\" rel=\"noreferrer noopener\">CSA Research, 2020<\/a>)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/12-2-1024x538.png\" alt=\"\" class=\"wp-image-11127\" srcset=\"https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/12-2-1024x538.png 1024w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/12-2-300x158.png 300w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/12-2-768x403.png 768w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/12-2-18x9.png 18w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/12-2-24x13.png 24w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/12-2-36x19.png 36w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/12-2-48x25.png 48w, https:\/\/www.sinonim.hr\/wp-content\/uploads\/2025\/06\/12-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2><strong>Final Thoughts: Why Investing in Professional Translation Pays Off<\/strong><\/h2>\n\n\n\n<p>Professional translations are essential for business success. They directly impact sales, customer satisfaction and operational efficiency. If you haven\u2019t localized your content yet, now is the time to see translation as a smart investment in growth.<\/p>\n\n\n\n<p>Don\u2019t miss out on global opportunities \u2013 get in touch with our expert translators today and start connecting with customers in their own language!<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.sinonim.hr\/en_us\/services\/translation\/\">Cont<\/a><a href=\"https:\/\/www.sinonim.hr\/en_us\/services\/translation\/\" target=\"_blank\" rel=\"noreferrer noopener\">act u<\/a><a href=\"https:\/\/www.sinonim.hr\/en_us\/services\/translation\/\">s<\/a> now to learn how we can help your brand go global.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Planning to grow your business or already working across borders? Then you already know the pressure to stand out and truly connect with your audience. Language plays a bigger role than you might think. This isn\u2019t about running your copy through Google Translate. It\u2019s about professional translation that drives results. In this blog, we\u2019re diving [&hellip;]<\/p>","protected":false},"author":26,"featured_media":11153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1010],"tags":[1340,1318,1326,1327,1337,1320,1346,1347,1324,1330,1319,1342,1341,1322,1355,1323,1328,1230,1335,1317,1338,1353,1321,1325,1331,1357,647,1336,1350,1345,1344,1332,1334,1354,1351,1333,1348,1329,1352,1349,1343,1316,1356,1339,160],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Want to Sell More Globally? 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