On average, we see approximately 5,000 different ads and marketing messages daily. 5,000! We are so used to them that most of us don't even notice them. Why? Because they don't speak to us, which means that advertisers have failed to establish a connection with us. This is precisely why most (good) marketing strategies nowadays stress the importance of content and its cornerstone – copywriting.
A good story, which copywriting is all about, provides potential customers with high-quality, useful content that will inform, educate and entertain them, creating a need or desire for a product or service in the process. It doesn’t just sell the product – it enables the customer to engage and identify with its message. In this way you gain a loyal customer and a brand ambassador in one, which is what it's all about.
If you want a good story, you need a skilled copywriter. This is an imaginative person with abundant general knowledge, a master of finding the right information and an artisan of vocabulary and grammar. A few of such gems are hidden at Sinonim.
For your story to find its way to those that need to hear it, the copywriter needs to keep the SEO (Search Engine Optimization) in mind – the key words that will bring your audience and potential clients straight to your site. On the other hand, many copywriters are so focused on writing for SEO that they lose sight of the fact that they are writing for people, rather than algorithms that could shoot them at the top of Google search results. Don't underestimate the importance of content and its impact on SEO. Good organic search results won't do you any good if the potential client can't understand the content because it’s full of key words that aren't meaningfully connected.