On average, we see approximately 5,000 different ads and marketing messages each day. 5,000! But we've gotten so used to them that most of us don't even notice them. Why? Because they just don't resonate with us, because the advertisers haven’t managed to connect with us. This is why most (good) marketing strategies today are about content and its main component – copywriting.
A good story, which copywriting is all about, provides potential customers with high-quality, useful content that will inform, educate and entertain them, creating a need or desire for a product or service. This way, not only will it sell the product, but it will become a part of the buyer's identity, so they can identify with what the product or service stands for. This is how you get a loyal customer and a brand ambassador, which is the ultimate goal.
To make a good story, you need a skilled copywriter. This is an imaginative person with abundant general knowledge, a master of finding the right information and an artisan of vocabulary and grammar. A few of such gems are hidden at Sinonim.
For your story to find its way to those that need to hear it, the copywriter needs to keep the SEO (Search Engine Optimization) in mind – the key words that will bring your audience and potential clients straight to your page. On the other hand, many copywriters are so focused on writing for SEO that they lose sight of the fact that they are writing for people, rather than algorithms that could shoot them at the top of Google search results. Good organic search results won't do you any good if the potential client can't understand the content because it’s full of key words that aren't meaningfully connected.
Find a copywriter who understands people and who will use such headlines, phrases, words and sentences that will drive your audience to action and who will write such copy that people will be happy to share on social networks. When you find one, do not let go! Your content will then foster new value on its own and bring in new clients who will trust you, and then it's up to you to keep their trust.
Besides, a skilled copywriter can reduce your digital advertising costs. Studies showed that only 2% to 4% of people who search products or services online click on the ads that are usually found among the top few search results. The rest decide to click on the first organic, unpaid result. When you think about it, aren’t you doing the same? There’s a better chance you'll trust the words of someone on a forum than an ad paid by a company.
Since our office is full of language pros, any copy written by our people is bulletproof when it comes to spelling and grammar since our editors and proofreaders go through all the texts we do at Sinonim. This is how we make sure our clients get world-class service and help them achieve their business goals.
Whether your think you're not imaginative enough, don't have the time or simply don't want to bother with that kind of stuff, our team will jump at the chance of writing creative or technical copy, web content, blogs and all sorts of publications or articles.
Become a part of our success story and let us tell yours!