Author: Ivona Mikić

Content Is King. Or Is It?

Everybody talks about content marketing. You can often hear that content is king and content marketing is a framework of communication strategies of many companies and crafts. Everybody is seeking their place in the digital sun. But is content really king? Marketing is all about perception and so is this statement. In 2010 media mogul Read More …

Happy Client – Your Best Salesperson

Many companies invest significant financial resources in marketing and promotion of their services and products. Estimates say that around 560 billion dollars has been spent on advertising this year alone. That’s not surprising given that the competition is getting tougher every day, and customers are becoming more and more informed and demanding. In order to Read More …