On average, we see approximately 5,000 different ads and marketing messages. 5,000! But we've gotten so used to them that most of us don't event notice them. Why? Because they just don't resonate with us, because advertisers didn't manage to connect with us. This is why most (good) marketing strategies today are about content, and its main component is – copywriting.
A good story, which copywriting is all about, offers high-quality, useful content to potential clients that will inform, educate and entertain them and, that way, create a need/desire for a product or service. Hence, not only will it sell the product, but it will become a part of the buyer's identity who can then identify with what the product and/or service represents. This is how you get a loyal buyer and a brand ambassador, which is the ultimate goal.
To make a good story, you need a skilled copywriter. This is an imaginative person with abundant general knowledge who is a master of digging up information, and who has the vocabulary and grammar down to a fine art. A few such gems are hidden at Sinonim.
For your story to find its way to those that need to hear it, the copywriter needs to keep SEO (Search Engine Optimization) in mind – key words that will bring your audience and potential clients straight to your page. On the other hand, many copywriters are so focused on writing for SEO that they lose sight of the fact that, in the end, they are writing for people, not for algorithms that could place them at the top of the Google search engine. A good organic search result won't do you any good if the potential client can't understand the content marred with key words that aren't connected in a meaningful way.
Find a copywriter who understands people and who will use headings, phrases, words and sentences that will urge your audience to take action and who will write texts that will readily be shared on social networks. When you find the one, don’t let them go! Your content will then foster new value on its own and bring in new clients who will trust you. Then it's up to you to keep their trust.
Don’t forget that a competent copywriter can reduce your digital advertising costs. Studies showed that only 2 to 4% of people who browse the Internet in search of a product or service click on the ads that are usually found in the first few search results. The rest decides to click on the first organic, i.e., unpaid result. When you think about it, don't you do the same? It's more likely that you'll take the word of someone on a forum than the word of an ad paid by a company.
Since our office is full of language whizzes, texts written by our copywriters are bulletproof when it comes to spelling and grammar errors since our editors and proofreaders go through all the texts we do at Sinonim. We always go the extra mile to ensure top-quality service for our clients and help them achieve their business goals.
Whether your think you're not imaginative enough, don't have the time or simply don't want to concern yourself with this, our team will gladly take up creative or technical writing of ads, web content, blogs as well as of all sorts of publications or articles.
Become a part of our success story and let us tell yours!